A holistic tourism campaign for Jeju Island; a beautiful and historic island off the southern coast of South Korea that I visited while on a study abroad program. The island is known for its special variety of delicious oranges and rejuvenating beaches, which became the inspiration behind my art direction.
Deliverables: logo, ambient advertising, website design, posters
Tools used: Adobe Illustrator, Adobe Photoshop, Adobe XD
Jeju Island Tourism Campaign
For my art direction class, we needed to invent an ambient ad that would mesh with an existing landscape or object. While brainstorming, I realized many buses and subways have round handles, round like oranges! So I decided to turn those handles into Jeju oranges by hanging leaves and stickers promoting the island.
