Cravings by Zoe Rebrand & Campaign
For my Campaigns class, we worked in teams with a real client—chocolate brand Cravings By Zoe. Each team aimed to pitch a new campaign to the client, competing against three other teams. As one of the art directors, I suggested elegant branding and designed new advertising, packaging, and product photography with a more indulgent and sexy feel.
With our big idea of “The chocolate fantasy of your dreams”, our team won the pitch and will be used by Cravings by Zoe!
Instagram In-Feed Ads
Instagram Story Ads
Packaging Designs
Facebook & In-App Banner Ads
Product Photography
Fun fact: the fabric backgrounds of these photos are from dresses in my closet and the lighting is from my desk lamp! Since we didn’t have any budget as students, I used my best available resources. ;)
Social Media Ad Mockups
Shoutout to my other team members of Bread & Butter, Nyla Monastero, Camille Kent, Justin Harper, and Delaney Vasvilla, for working so hard on our concept and all the other amazing pieces of our campaign not shown here! Congrats on a winning pitch! :D